YOUR FIRST SESSION
IS FREE.
Strength & conditioning built around expert coaching, progressive programming and a group that makes you want to come back.
PROGRAMMED TO PROGRESS.
BFT isn't a random workout generator. Sessions are organized into progressive training blocks so your strength and conditioning can build over time.
Strength, cardio, conditioning, power, core and hybrid formats create variety without losing structure.
Training progresses across the block with purposeful exercise selection and overload.
Get technique cues, modifications and individual coaching while training with the group.
Racks, barbells, kettlebells, dumbbells, ergs and more—inside the West Hollywood studio.
KNOW WHEN TO PUSH.
KNOW WHEN TO RECOVER.
BFT's heart-rate system gives you and your coaches another layer of feedback during training. Different sessions call for different levels of intensity—not every workout is about staying at redline.
- See effort levels in real time.
- Train toward session-specific intensity targets.
- Use objective data alongside coaching cues.
- Understand how hard you're working across different session styles.
RESULTS FROM 8 WEEKS OF SHOWING UP.
Examples from recent BFT West Hollywood challenge participants. We keep the focus on the measurable outcome—not before-and-after imagery.
One West Hollywood participant reduced body-fat percentage by 7.5 points over an 8-week challenge.
The same participant added approximately 4.8 lb of muscle during the challenge period.
Another local participant added approximately 5.3 lb of muscle while dropping body-fat percentage by 5.9 points.
SERIOUS TRAINING.
GOOD PEOPLE.
You'll train with a local West Hollywood community, see familiar faces and celebrate milestones together—with coaches who actually know how you move.
WHAT WEST HOLLYWOOD
MEMBERS SAY.
“One of the biggest reasons I love training here is the strong emphasis on strength and proper lifting.”
“BFT West Hollywood is simply AMAZING!... BFT West Hollywood has proven to be my favorite.”
“The coaches are passionate and give corrective adjustments that further growth in my workout.”
COME TRY BFT.
Your first BFT West Hollywood session is free.